Meet UNNA Bakery!

Who seriously doesn’t love a good cookie? Ulrika Pettersson, founder of UNNA Bakery, is bringing you a unique sweet treat. She’s baking up batches of traditional and elegant Swedish cookies, sharing her childhood favorites with everyone! There’s no need to feel guilty with UNNA Bakery. Their cookies are made from the freshest local ingredients and have no preservatives.

UNNA Bakery will be joining us TONIGHT at our NY Vendor Social at Bat Haus! Come try this special and delicious treat for yourself!


NY Vendor Social | Bat Haus | TODAY | 7:30-9:30 PM


I had been a graphic designer for 15 years and I needed a change. I made a list of things I love to do and I saw great potential in this idea. Traditional Swedish cookies. I grew up in a baking and cookie eating family and all my recipes are from my grandmother and mother and the 6 cookies we offer now are my childhood favorites.

Unna means indulge in English. I like treating myself with something almost every day and the cookies work perfectly for this. They are small and rich so I can get away with having one – sometimes.

I love building something from ground up. And considering I had no experience or any contacts in this business I think I got pretty far in a year. It has been very challenging and tough sometimes but it’s all worth it when I see we are growing. It is great to see the positive impact of marketing techniques like having Local SEO Audits. It is also great to learn about these techniques and why they are so important to what we do. We are now teaming up with local producers for our key ingredients and I love this step.

I came from Sweden to New York 6 years ago. I have a husband and 2 little girls, 2 and 6 years old.

Unna Bakery, Cookies