Guess what time it is? Yes, you’ve got it – it’s time for a good ol’ Spring Cleaning 🧹, but let’s not stop at our homes.

This season, we’re taking that same energy straight to our social media strategies because, girl, we all know that digital space can get just as cluttered and dusty as that top shelf we’ve been avoiding.🚫

April’s all about new beginnings, fresh blooms, and yes, honey, that includes breathing new life into our online presence.

So, get into it with some tips that’ll help us refresh, revitalize, and welcome new growth on our social platforms. Trust me, it’s going to be like opening that wine cooler you left waiting on you in the freezer – utterly refreshing.

1. Audit Like a Boss: First things first, sis. Take a good, hard look at what’s been working (and what hasn’t). Those posts that had everyone talking? Do more of that! The ones that were just crickets? It’s time to let them go. And of course, if you don’t feel confident that you auditing your account correctly, girl I got you! Check out our in-depth Social Media Audit where your account will get a FULL assessment. 🤩

2. Clean Up Your Following: Just like that closet full of clothes we swear we’ll wear someday, our following list can get packed with accounts that no longer serve us (including haters stalking, and those damn bots). Curate your feed to be full of inspiring, motivating content that aligns with where you’re headed, not where you’ve been.

3. Refresh Your Visuals: They say a picture 🖼️ is worth a thousand words, so make sure yours are speaking the right language. Update your profile pics, and highlights, and maybe even experiment with a new filter or theme. Let’s make our visuals scream your brand voice so loudly that our followers will know your profile from a mile away!

4. Engage, Engage, Engage: Social media is a two-way street. It’s not just about posting; it’s about connecting. Start conversations, reply to comments, DM your followers back. Let’s add a little extra love🫶🏽 in our communities this season. After all, “People don’t care how much you know until they know how much you care” – Maya Angelou.

5. Set New Goals: What’s a spring clean without setting some new intentions? Maybe you want to grow your following, increase engagement, or start using a new platform. Whatever it is, write it down, make a plan, and go for it. You’ve got this! 💪🏽

Let’s take this chance to shed the old and welcome the new with open arms. Remember, girl, you’re not just cleaning up your social media; you’re setting the stage for leveling up your business!

Sending you all the spring vibes and positivity ✨ your way. Let’s make this Spring one for the books!

Creative Gravity has been able to take my social media to the next level with sharing & educating my audience. They take the time to understand my business and create strategies that are tailored specifically for me and my goals. Since working with them, I have seen an increase in engagement and leads. They are always looking for ways to improve the content and make it more interesting. – Erin P.

Devin Brinkley, Creative Gravity Social Media Agency, HeadshotAbout the Author, Devin Brinkley of Creative Gravity Social Media Agency!

This week’s blog post comes to you from Devin, the founder and CEO of Creative Gravity Social Media and District Bliss Member.

Devin Brinkley, MBA, is an accomplished serial entrepreneur and educator with over a decade of experience in marketing and six years of expertise in social media. Her passion lies in empowering women, BIPOC, and LGBTQIA+ owned businesses, assisting them in expanding their brand reach, and fostering genuine connections through social media platforms. In 2020, she founded Creative Gravity Social Media, a women-led team providing comprehensive services such as social media marketing, management, and training. By employing authentic and organic strategies, Creative Gravity enables businesses of all sizes to effectively promote and grow their brands online while reclaiming their social lives. Devin Brinkley advocates for embracing individuality, fostering respect, and championing inclusivity.

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