Raise your hand if you felt like your marketing was falling flat at the end of 2022. 🙋♀️
Now, raise your hand if you got about 10 bazillion marketing emails between November and the end of January. 🙋♀️
It’s been brutal for both sending and receiving marketing content. Honestly, I wanted to just delete it all.
So, I asked myself… How can I make this easier/less stressful/dare I say fun for everyone?
The last thing I want to do is feel like I’m “bothering” my people. Because you’re here for a reason – and it’s certainly not for me to send you stuff that’s irrelevant to you or clog up your inbox.
And that’s when I realized: I am not my ideal client.
My ideal client isn’t seeing my emails and thinking, “Gaaaaaah, Sara, why are you emailing me AGAIN?!”
My ideal client is thinking, “Oh, great! I got an email from Sara. Let’s check it out!” (Or ignoring it, if you’re busy – I get it!)
So, why aren’t we just simplifying our marketing and interviewing our ideal clients?
There’s a sh*t ton of value in interviewing your ideal client (or dreamy client or whatever terminology works for you).
But, let’s face it – it can feel scary. It can feel like a big ask. And, we may not always like what we hear. 😳
Enter Kristina, the brilliant human behind Sprout Creative. She’s got this process down so seamlessly (I say this from experience – I’m a client) that it’s actually fun and your clients will love to participate in the process.
As soon as I started to sense the frustration among our people, I asked her to lead a workshop, and she agreed (because she’s awesome).
Grab your ticket and start actually reaching – and converting – your ideal client with your marketing materials.
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