Are you ready for Small Business Saturday?

I was chatting with a fellow entrepreneur the other day and she said, “Wait… Small Business Saturday is the day AFTER Black Friday? That makes no sense. Everyone’s already spent the majority of what they’ll spend during the holiday season before they even get to SBS.”

And, I realized that, in a way, she’s not wrong.

That got me thinking — as consumers, why are we waiting to “shop small” until after we’ve gotten a hefty portion of our gifts (for our loved ones or ourselves 😂) at Target, on Amazon, or from some other big name company?

So, I wanted to share some insight with you all…

🔹 If a SBS sale — or value-add — isn’t the right fit for your business, you don’t need to participate (as a business owner — I will always encourage people to support small businesses as consumers).

🔸 If you’re a business-to-business or service provider, SBS might not be a great fit for you — and that’s ok. Business owners are busy trying to sell their own products on Small Business Saturday. If your ideal client is too busy to see your offer, it’s ok to wait and run it at a different time of the year.

🔹 You don’t have to wait until November 27th to start your sale. If you want to run a deal, you can start it whenever you want.

🔸 Make sure to give yourself plenty of lead time for marketing. Have your marketing plan buttoned up and ready to launch ASAP. Statistically, people need to see something seven times before they purchase.

🔹 Grant early access to your people. I like to offer a special early-access sale to our email list as a way of saying thank you for being part of the District Bliss Community.

Bottom line: do what’s best for you and your business.

I hope that’s helpful for you all!

To say thank you for reading this and for doing all you do to make an impact in the world, here’s a FREE ticket to our December Networking Social on Thursday, December 16th!

Click here to RSVP!


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