The Coach’s Kitchen: What’s In a Name – the Importance of Effectively Naming Your Business

Melissa McFarlane is an internationally-recognized coach with over 28 years of experience in executive, business, and personal coaching. A sought after speaker with a wide range of career and personal enhancement topics on which she presents, Melissa also has designed and taught many training programs and workshops around the United States and abroad. Her work focuses on assisting her clients in taking responsibility for, and then realizing, their personal and group potential.

At Creative Successful Entrepreneurs, Melissa helps RIGHT-BRAIN creatives to make a LEFT-BRAIN living, and to get their big ideas into the world, where those ideas can make a difference. In her Catalyst Incubator, Melissa works with successful professionals who have accomplished much, guiding them to do more than they ever thought possible. Whether working privately 1-on-1, with elite small groups or in retreats and large group trainings, Melissa helps her clients to create new personal and professional visions, define timelines and action plans, learn skills, assemble support, maintain accountability and ultimately make good on the promise of lives.

Melissa’s clients include: The Walt Disney Company, Oakwood International, CitySearch.com, Korn Ferry International, AT&T, State Farm Insurance, Taco Bell, Mary Kay International, Wishnow & Associates, and the Department of Community Affairs for the City of Chicago, as well as many private individuals including producers, directors, writers, lawyers, salespersons, creatives, CEO’s, owners of small businesses, and other coaches.