Fall can be the busiest time of the year for small business owners.

Sasha Willis, CEO of Strategy by Sasha, shares ways to handle the autumnal rush.

Business Strategy by Sasha

It’s finally Fall! My second (basically tied with Summer) favorite season of the year! I personally love Fall because the weather is still nice, my birthday (and Stokely’s) are in October, and Halloween is my favorite holiday!

But for many of us small business owners, Fall is the busiest, most hectic, and important time of the year.

Fall is when clients and customers are ready to once again pay attention to work – and to you and your products or services!

How can you take the advantage of this potentially fruitful time of year to make certain you increase your revenues and end the year on a high note, especially when you may already feel overwhelmed or under-motivated?

Here are six ways:

➡️ Start working on holiday sales

If you have a product-based business or depend on holiday sales, now is the time to get to work! If you’re a wholesaler, reach out to those retailers so they can be stocked before the holiday rush. If you’re a direct-to-consumer business, start working on your holiday marketing plan and scheduling out email and social media launches. Many people are already making their holiday shopping list and are ready to buy now! Don’t wait until November to start putting the plan together. It’ll be too late!

➡️ Build a reserve

On the flip side, if your business is summer-heavy, you’re probably winding down from your busy season. Now is not the time to relax (at least not all the way!). Start putting money away for savings and taxes as a cushion for the slow months ahead. And it’s the perfect time to start working on your email and social media campaigns to make sure current and new clients hear from you during the Fall and Winter months.

➡️ Develop an annual business and marketing plan

If you have a little downtime, now is the ideal time to start planning for 2022. It’s time to start thinking strategically about ways to grow your business and creating an action plan to make it happen. Remind yourself of your long-term goals, your “why”, and analyze the financials. Not sure where to start? Book a “Pick My Brain” session to talk through what your action plan should look like.

➡️ Take Action

Do something. Taking action and marking something off your to-do list helps re-motivate you. So do at least one thing that moves you forward during the Fall season. Email a potential client (or an old one) and remind them you exist and the services you offer. Join a networking group and start making connections to build your referral network. Work on automating your onboarding process. Brainstorm some marketing ideas.

I’ll always advocate for taking downtime but it’s important to also do those CEO and money-generating activities that help our business grow. Fall is the perfect season to get your business ready for the future.


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