Let’s talk about one of the easiest ways to collaborate – cross-promotion.

Cross-promotion is when you agree with a collaborator to promote a launch, offering, product/service, etc. for each other. And, I’m going to walk you through the process!

Some common examples of cross-promotion:

  • Email swaps. Emailing your lists is great, especially when you personalize the information and give feedback on why you think what you’re promoting is awesome.
  • Social media promotion. Whether it be an Instagram Live, a post, or a story, you’re able to reach a large audience with social media.
  • Features. This might include blog posts, podcast or video interviews, magazine articles, etc.

Why does cross-promotion work? You increase your visibility and reach – and, it’s low barrier to entry for you and your collaborators.

So, when might you want to collaborate with someone to cross-promote?

  • You are launching or creating a new offer, product, program, etc.
  • You have an upcoming event.
  • You’re promoting a launch.
  • You have some sort of sale or special going on.
  • You share valuable content to increase your audience.
  • The options are truly limitless.

Cross-promotion is just one of the many ways to increase your visibility and pull people into your funnel through collaboration.

If you’re ready to start collaborating, I’m speaking at this truly transformational summit, The Power of Collaboration. This free three-day summit starts on July 17, 2023, and I can guarantee you do NOT want to miss it!

Grab your FREE ticket to The Power of Collaboration Summit.

See you on the inside!

The Power of Collaboration Summit


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