In March 2019, Taylor Griffith founded Lemon Tree Editorial and she hasn’t looked back
(See what I did there?)
But, seriously, Taylor’s awesome for a million reasons. We’re going to share a few of them with you in this blog post!
How did you come up with the name of your company?
I’ve always loved lemons! And because I founded this business with the intention of it bringing me joy, I named it after something that brings me joy.
I work in the wedding industry, but I’m also involved in the industry because I’m a bride-to-be myself. I’m marrying my fiancé, David, in November 2020.
Try as I might, I can’t seem to go anywhere without having dog hair on my outfit. Sorry about that.
(We don’t mind, as long as you bring sweet little Oliver with you!)
Catch me at a cocktail bar and I’ll probably be ordering a French 75. #lemonlover
Why did you decide to start your own company?
I always knew I wanted to be a writer, but never felt quite right in any writing job I had. I’d bounce from one corporate gig to another hoping that this time it would be the one that had everything I needed: variety, creativity, challenges, leadership opportunities. But it had been nearly 10 years since graduating from journalism school, and I still wasn’t satisfied at work. So I spent my emergency savings fund on a career coach who helped me dig deep and feel confident that becoming an entrepreneur would solve my career problems and bring fulfillment
into my professional life that I was always lacking. That was when the Lemon Tree seed was planted. I started offering “creative consulting” services under the name Lemon Tree Creative Co. and was doing a wide variety of marketing and business administration tasks before narrowing my scope into website copywriting and design for the wedding industry. One year later, in March 2020, I officially renamed my business Lemon Tree Editorial and took on my business full-time.
Yes, you ARE miraculous! The world deserves your talents!
What is your favorite part of copywriting?
Website copywriting is an exercise in self-confidence, and there’s nothing I enjoy more than helping someone realize how awesome they are. We’re so wrapped up living our everyday lives that we forget that we each have an extraordinary story to tell. Every time I ask a client to tell me why they’re awesome and someone says “I don’t know” I want to shake them! Yes, you ARE miraculous! The world deserves your talents! Copywriting gives me a special glimpse into my clients’ worlds where I can see them both as they see themselves and as the world sees them, and I get to marry the two and give their extraordinary story the spotlight that it deserves.
Is there anything you’d like our readers to know about you?
Coronavirus pushed me into full-time business ownership, but I was a weekend warrior for a long, long time before that.
I live in Dallas, TX. I’m a dog mom to a Cavalier King Charles Spaniel.
I’m an introvert, so networking is really hard for me (thanks, District Bliss, for making that part a little bit easier!).
I have all of my copywriting clients take the enneagram so I can better assume their personality when I write as them. I’m a Type One, also called “The Reformer.” Type Ones are dedicated to justice, equity and morals. I suppose that’s why I’m such a huge advocate for inclusive language.
Is there anything else you’d like us to share with our readers?
My business is geared toward wedding pros because I love the variety and creativity that the wedding industry affords, but that doesn’t mean I won’t work with other creative small businesses. If you like my perspective and are looking for a copywriter, I encourage you to reach out about possibly working together.
PS: Taylor was on TWO episodes of The Wedding Dish, once as a bride-to-be and once interviewing Sara (our lovely CEO) and Steph! You can catch up on the podcast here. AND, in addition to being a District Bliss Sponsor, she’s a District Bliss Premier VIP Member!
Not an official District Bliss Member?!
You’re missing out — but you don’t have to!
Lemon Tree Editorial offers discounts on services and a FREE homepage review — and you get TONS of other invaluable benefits for the cost of your daily cup of joe